7 key benefits of using video in training

Benefit 1: Video helps to improve message retention

There are many alternative applications of technology that can enhance the training experience for employees delivering significant benefits to your organisation including cost efficiency and,more importantly,better retention and results.

Tech-based training is starting to steal a march on traditional instructor-led delivery and technology-based learning is expanding with the advent of AI,virtual reality and gamification. Perhaps the most ubiquitous adoption of technology within the training sphere is the incorporation of video. According to a Linked IN’s workplace report,seven out of 10 organisations now rely on video-based materials as part of their learning culture.

In an exploration of seven styles of learning Mindvalley’s Cheyenne Diaz highlights that the retention of facts is enhanced for visual learners by the inclusion of images and visual clues that help to reinforce the message.

Benefit 2: Video enables flexible delivery

Video offers huge flexibility when it is used in training delivery. In the workplace,in the classroom or as part of an awayday,video can be run anywhere,and can be viewed on an individual basis by anyone who has missed a group session. Mobile,distance or online learning that incorporates video can be accessed flexibly and played on demand. Video can be disseminated within email or utilised within a webinar as part of a live video conference. Interactivity can be promoted using a Q&A slot.

The variation in types of video is endless from screen-recorded demos and interactive animations to live action dramatisations,or a piece to camera by the CEO. Video can make use of music,sound effects or a sonic logo as well as bringing infographics to life.

Benefit 3: Video boosts audience engagement

Everyone absorbs information in different ways and it is wise to take account of whether your audience are social or solitary learners,or whether they respond to an auditory,physical or logical experience. For those who respond better to a visual stimulus,adding pictures to words helps recipients to retain your message for 55 per cent longer than just hearing it alone.

There is little doubt that video can really enhance the overall learning experience for all your staff because it appeals on so many levels. People simply enjoy watching video. Twenty-one per cent of people watch videos to learn something. Video promotes better engagement with training,encouraging your employees to identify with issues that are highly relevant within their own workplace. Using video increase viewers’ retention by three to six times compared with traditional communication methods.

Benefit 4: Video helps you to maximise resources

Using video has a very practical benefit in its ability to help make your training budget reach further. Filming a single trainer can serve to deliver essential information and skills across your entire organisation and is easily repeatable.

Avoid the inevitable quality fade of sending an individual trainer out on the road. Once they have delivered their best session,their motivation may slide. Or they might simply be having a bad day. Film them at their best and you will effectively be able to bottle the magic and disseminate the same messages to as wide an audience as you need. Using video makes sense as a great way to deliver high quality training without repeatedly paying out large sums for the privilege,allowing you to maximise your investment in bespoke materials.

Workforces are typically diverse with multiple sites,remote workers with some employees based on the shop floor and others in a customer-facing role. It is often difficult to hit all the targets with a single programme of training or updating,and video lends itself to matching the flexibility within your staff base.

Benefit 5: Video is adaptable for the context of your training

There are almost as many applications for video in training as there are types of video. Firstly,it is important to consider what type of video will work best for your audience. Think about the context first. Will your material be viewed online as part of a webinar? Perhaps your audience will be watching via mobile tech on the small screens of smartphones and tablets? It is important to take these factors into account when planning and producing your content to create the best viewing experience for your target audience.

Consider whether to use infographic elements to break down complicated concepts as part of an explainer. Done well these may not even need a voiceover which reduces the burden of production and gives the video universal reach including across international boundaries. Add personality through talking heads or active demonstrations to create engagement.

Benefit 6: Video works across multiple applications

Video training is used effectively across all industries and can be particularly helpful when precision and compliance is required. This might include the finance and banking sectors,or the medical profession,where procedures can be brought to life and the right way of doing something can be highlighted. Flight simulators have been in use by aircraft pilots for decades and there is no reason why any standardised process cannot be replicated and rolled out via video.

Perhaps one of the most effective uses of video in training is for health and safety applications. In an environment where operational safety is essential to avoid a high risk of harm,the precision and consistency of video can provide a boost to impact. In addition to staff training,video can be used within the workplace to act as an eye-catching reminder about safe behaviours as well as ensuring that visitors stay safe in high risk environments.

Training can start with basic induction and on-boarding for new team members. Using video is a great way to get the most essential messages across while at the same time conveying the essence of your company’s ethos and values. A positive experience of induction quickly helps new staff to develop a sense of belonging and promotes retention.

In addition to professional development,video can be used to launch new products and services,to demonstrate a new system or software,or to model best practice in customer service.

Benefit 7: Video works both on and offline

There are several ways to improve accessibility of your materials including publishing them online,including them in live streaming or via recorded webinars. Don’t forget that the medium of video also works offline. With developments in production technology,it is now possible to combine the benefits of video with the tangibility and personalisation of print.

You can create premium printed,but affordable,materials that incorporate an ultra-thin IPS video screen which plays automatically. Video can now be embedded within sophisticated brochures,static displays or almost any item that can be sent using direct mail. Each item can be personalised with ease for a location or individual recipient.

Including a tangible item as part of your course materials provides a reminder of the session and enables training delegates to revisit the classroom virtually at any time and re-live the training. Video brochures can complement face-to-face training if you record a training session and send it out as a follow-up tool. Video in print applications can be tailored for individual sites or depots,or even for individual colleagues depending on the level of investment. See https://www.facebook.com/VuetvVideoBrochures/ and https://www.youtube.com/watch?v=RzpYWn51nng for details.

Desert Adventures: The Best Things to Do in Phoenix,AZ

Along with it’s signature red rock landscape,crystal blue skies and endless sunshine Phoenix is a city where life is best lived outdoors. Whether you’re traveling to Phoenix for a business trip or to Scottsdale for a girlfriend getaway,the proximity of several mountains,the Sonoran Desert and a small number of lakes and rivers means you’re never too far from some outdoor adventures. So if you want red mountain hikes,crave a bit of culture or desire nothing more than to lounge in a poolside cabana in Scottsdale; there is no shortage of outdoor activities in Phoenix Pack your bags and check out a few of the very best things to perform in Phoenix,Arizona.

Hiking in Phoenix

There is no question Phoenix offers up a few of the very best urban hiking in the country. Where else can you hit the trails during the day with a lot of time for a poolside cocktail in the evening? Camelback Mountain in Scottsdale is perhaps the very best known hike in Phoenix but the nearby Usery Mountains,Tonto National Forest and Superstition Mountains have miles of trails waiting to become explored. While beautiful the desert can also be brutal; make sure you stay on marked trails,watch out for wildlife (a snake bite is a sure way to ruin your day) and drink a lot of water (make sure to bring along an eco-friendly reusable water bottle). With countless trails ranging flat and wheelchair accessible to 2,000 foot climbs that require scrambling and boulder hopping,a few of the very best hiking in Phoenix is only minutes from downtown.

Laze by the Pool in Scottsdale

When the Arizona sun brings temperatures into the triple digit range the only thing you really want to do is lounge by the pool with a fruity drink in hand and naturally Phoenix has elevated lazing by the pool into an art form. Scottsdale is well known for it’s top quality luxury resorts featuring over the top pools that are the perfect antidote to the blazing Sonoran sun. The Hyatt Regency Scottsdale features a 2.5 acre aquatic playground with 10 pools,20 fountains and a three-story tall tall high speed waterslide (check out my review for the Hyatt Regency Scottsdale); while the Fairmont Scottsdale Princess features six pools including one that has a 9,000 square foot white sand beach.

Horseback Riding in the McDowell Mountains

For a true taste of the wild west,cowboy up with the folks at Fort McDowell Adventures. Atop your trusty steed explore the sun-baked hills dotted with saguaro cactus and mesquite while real-deal cowboys share the history of the Yavapai Indians and tell tales of long lost gold mines. We-Ko-Pa Resort,a family friendly resort operated by the Yavapai Nation that boasts a pool with views of the nearby Red Mountains in addition to a cozy spa and an awardwinning casino,is the perfect place to rest your haunches after a day in the saddle.

Stand Up Paddle Board in Mesa

When you think of Arizona adventures stand paddle boarding probably isn’t the first thing that enters your mind but when the desert temperatures climb there is nothing like a day out on the water. With six lakes and a small number of rivers the Phoenix area offers ample opportunity to get out on the water. Get your rental board from the friendly folks at No Snow Stand Paddle in Mesa on your way out to Saguaro Lake. This two square mile lake,with views of the Four Peaks mountain range,towering sandstone cliffs and namesake saguaro cacti lining the shores is among the most stunning places I’ve paddled. Lake Pleasant,a 10,000 acre lake popular for windsurfing and waterskiing,is just a 45 minute drive from downtown Phoenix.

Hot Air Balloon Ride in Phoenix

A hot air balloon ride tops many bucket lists and with over 300 days of sunshine per year and the beauty of the Sonoran Desert extending for miles Phoenix is among the very best places in the US to make your ballooning dream a reality. Watching the sun rise from behind red rock mountains while gliding as much as 5,000 feet above the desert landscape is equal parts thrilling,magical and surreal and with a champagne brunch after you land this flight with Phoenix Hot Air Expeditions is one experience you won’t mind getting up early for. If you’re a first timer be sure to check out my tips for your first hot air balloon ride.

Frank Lloyd Wright’s Taliesin West

Including an architectural tour on a list of outdoor adventures may seem a bit odd,but hear me out. Taliesin West,the winter outpost of famed architect Frank Lloyd Wright,is where the architect’s signature brand of organic architecture is on full display. The home is equal parts Flintsones and mid-century modern while the history of Frank Lloyd Wright,his family and students (Taleisin West continues to work as an architectural school to today) are fascinating. Time your visit to Taleisin West for the evening for magnificent sunset views over Scottsdale and the surrounding McDowell Mountains.

Spend a Day Out on the Farm in Queen Creek

The deserts around Phoenix hold many surprises and one of the biggest for me was discovering the rich agricultural heritage of the farming communities near Mesa,Arizona on the Fresh Foodie Trail. Queen Creek Olive Mill,Arizona’s only working olive grove,offers a true farm-to-table experience using it’s olive press and cafe. At their Olive 101 class you can learn about (and sample) the olive oil pressed on site then dine on casual Tuscan-inspired fare at the Mill’s onsite eatery. When it pertains to peaches Georgia has nothing on Schnepf Farms,Arizona’s largest organic peach farm that has been run by the Schnepf family for over four generations. Over 250,000 visitors come by Schnepf Farms for juicy peaches straight from the tree,fresh baked peach pies and peach cinnamon rolls from their bakery,in addition to the numerous festivals the farm hosts throughout the year.

How to Leverage Email Marketing in Getting More Leads

Email marketing is dead…or that’s what most people think.

Email marketing remains one of the most effective ways to communicate with customers. Many brands use emails to reinvigorate old sign ups,spread word about promotions,or announce major discounts. Those who say email marketing is ineffective likely have failed to leverage its full potential.

In this blog,learn how to use email marketing to get more leads as recommended by an expert lead generation agency.

1. Use attractive email subject lines.

The first thing recipients will see when you send an email is the subject line. This is why you have to impress customers with your subject line from the get-go. Pique their curiosity and use buzzwords that will get them to click and read your email; don’t go for something generic. More importantly,your subject line should reflect the message of your email.

2. Go straight to the point.

The attention span of today’s customers is shorter than ever – you only have a couple of seconds to capture their interest until they start going into other things. This is why you need to be straight to the point and be clear with your email message. Explain the value proposition of your email in bullet points so it makes your email easier to scan.

3. Provide content offers.

Email marketing is a great way to distribute your content – an ebook,a white paper,an infographic,or a product guide. If you have valuable content you can share,attach them as a lead magnet in the email. With this,you’re not only communicating with your customers but also delivering them value.

Email marketing,if executed properly,can help a business reap many benefits. You need to have a solid strategy so this becomes one of the foundations of your lead generation initiatives.

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